H&M ... zine ?

Mailing lists keep us in the know. Admittedly about things like what kind of hats different shops are selling, but recently the H&M fashion features have surprised me. Like Zara, they have a cod shit website but have started featuring a style guide as well as city guide videos. Sort of like a mini magazine telling you the coolest things for sale at H&M at the moment. I like it so much I've actually wanted to keep it a secret, but no, here's to sharing the wealth. Hear, hear!



Two pages from the female section of the current style guide.



A couple pages from H&M magazine (actually pretty good)


My favourite part of the Barcelona nightlife video

Now upgrade so we can buy this stuff online. You too Zara. Don't make me tell you again.